We often hear “rules are meant to be broken”. Sure! Why not? The thing is, to break rules we first need to know what they are before we just start breaking stuff. If we haphazardly threw elements on a page as if we were rolling dice, we would not have order, we would have chaos. Though chaos, incidentally also has its place in design, but that’s an all together different subject. To keep things simple, we’ll stick some basic fundamentals of ad design.
If you are selecting photography for use in your business marketing efforts, either from stock images or originals, there are a few things to keep in mind. First and foremost, you want to choose a photograph or image that is going to compliment your company’s style guidelines or project design style. In addition, color palette, symmetry and balance are principles that will help you choose an image that is both aesthetically pleasing and functional for your layouts.
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Over the past 17 years, owner Roger Cline has been involved in every aspect of the design process. He understands how busy day-to-day business is, that is why at CLINE&CO, we do everything in our power to make our client’s life easier by simply doing what we do best. |
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