We often hear “rules are meant to be broken”. Sure! Why not? The thing is, to break rules we first need to know what they are before we just start breaking stuff. If we haphazardly threw elements on a page as if we were rolling dice, we would not have order, we would have chaos. Though chaos, incidentally also has its place in design, but that’s an all together different subject. To keep things simple, we’ll stick some basic fundamentals of ad design.