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Are your Social Media Posts Effective?

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28 Aug 2012 / 0 Comments / in How to..., News & Stuff, Web Design & Development/by Roger Cline

 

 

Try following these guidelines and you can get the most out of every social media post, for your business.

Tips to Create an Effective Facebook Post

  • Pick a thumbnail image which can easily be understood, especially at a small size.
  • Relevant images, links, status updates, or videos which are specifically targeted to your audience profile.
  • Great teaser copy. Sum it up quickly and write a great headline.
    See The Huffington Post for some great example headlines.

Tips to Create an Effective Twitter Post

  • Make the text short (obviously), but descriptive
  • Add hashtags which are appropriate to your tweet
  • Use a url shortener
  • Don’t use all 140 characters, leave space for retweets and mentions

 

Understanding Web Design Principles

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03 Jul 2012 / 0 Comments / in How to..., Web Design & Development/by Jake Downs

As many times as we are told not to judge a book by its cover, we still constantly make snap judgments based on how things look.  We want to eat food when it looks tasty, and we want to talk people who are good looking.

The same basic concept is also true of how we perceive websites.  There are certain things that people generally respond well to and certain things that turn off customers.  If you are running a web-based business it’s important to understand these basic concepts when thinking about designing your site.

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6 Basic Rules of Design Composition

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14 Jun 2012 / 0 Comments / in Art + Design, How to..., Web Design & Development/by Roger Cline

 

graphic design layout grid

We often hear “rules are meant to be broken”. Sure! Why not? The thing is, to break rules we first need to know what they are before we just start breaking stuff. If we haphazardly threw elements on a page as if we were rolling dice, we would not have order, we would have chaos. Though chaos, incidentally also has its place in design, but that’s an all together different subject. To keep things simple, we’ll stick some basic fundamentals of ad design.

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Guide to Selecting Better Marketing Images

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13 Jun 2012 / 0 Comments / in Art + Design, How to..., Photography, Web Design & Development/by Jordan Mendys

 

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If you are selecting photography for use in your business marketing efforts, either from stock images or originals, there are a few things to keep in mind. First and foremost, you want to choose a photograph or image that is going to compliment your company’s style guidelines or project design style. In addition, color palette, symmetry and balance are principles that will help you choose an image that is both aesthetically pleasing and functional for your layouts.

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Skyline ’63 : Free Stockphoto Collection

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06 Jun 2012 / 4 Comments / in Art + Design, Downloads, Photography, Web Design & Development/by Roger Cline

 

Skyline Stock Photos - Free Download

This collection contains 26 Color and Black & White (RGB/3400 x 2300) high-res royalty free images for use. Photographed and styled to have a classic film feel, these sky images are great to use for your backgrounds or textures.

Please share this post!

DOWNLOAD ME (ZIP FILE 168mb)

sample stock images

 

Embed This Image On Your Site (copy code below):

Smaller Images Out of PSD for Your Web Designs

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01 Jun 2012 / 0 Comments / in Downloads, Photography, Web Design & Development/by Roger Cline
image saved with ImageAlpha

Dropped this image from 352kb to 86kb...not bad

I recall a user on Reddit mentioning a small application called ImageAlpha a few weeks back. It was the first I have heard of this software so I thought I would give it a whirl. If it’s new to you too…basically it can dramatically reduce the size of your png files. Hey all of us (at least the web geeks) could use this on our site designs. I was curious how much space I could save so I took a larger version of the image above which was 2285 x 2300 RGB photoshop image and did a little comparison.

Here are my results:

Save as…PNG

Save for Web…PNG

Save for Web…PNG + Image Alpha

8.3 mb

7.6 mb

1.3 mb

ImageAlpha is a standalone application, so it adds an additional step to your production process. Too bad it’s not available as a Photoshop plug-in that is accessable through the “save for web” window.

Anybody else have experience with this software?

Top Principles of Animation

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29 May 2012 / 0 Comments / in Art + Design, How to..., Web Design & Development/by Margaret

 

 

simple-web-animation

 

It is said that animation knows no limit. The designers and artists enjoy an unprecedented freedom in the industry and this is what makes an excellent art form. But no creativity is free from the technicality. The artists must understand the basic principles of design. If you are good in fundamentals only then you will not survive in this industry. Your creativity must get reflected in your work. You must know how to apply the basic principles if animation so that the characters are not too detached from reality. We will focus on the essential principles of animation.

Staging

Staging is very important as it ensures that the main focus is on the action that takes place during a scene. The actions should be presented one by one and should never overlap each other. In this manner the audience will understand every move and gesture and the main action will never get lost in the midst of all the things happening around.

Squash & Stretch

This is the most important principle of animation as it instills life into rigid objects. The most common example would be the bouncing rubber ball. The ball appears to be round at the peak of the bounce but it does elongated when it is pulled down due to gravity. However, there is no loss in volume. It takes a certain shape when it is squashed to the ground and this defines the rigidity of an object.

Secondary Action

A secondary action should get noticed without pushing the main action into the background. For example, you may see a character putting his fingers on the table while speaking. This is a good example of secondary action.

Arcs

Have you ever noticed that in real life we always follow a curved path rather than a linear one, if you pick up something using your arm? You are definitely following a curved path. This is the same principle which allows the movement of inanimate objects looks more realistic.

Personality

A character should be distinct from other characters. No two persons share the same personality. Even twins have different personalities. This same principle applies to character animation. The character will move in its own distinct movement, it will have its own thought and not be a puppet at all.

Anticipation

You must have come across certain scenes in cartoons where the wind displays an anticipation of the action before the fall of a character from a height. Remember those funny cartoon characters that pause in mid-air after its step off a cliff and then starts falling. The actions get a lot of depth and character when you add anticipation to it. Not to forget that proper timing is an integral part of anticipation.

Exaggeration

This is the heart of cartoon animation. It takes ordinary animation to a level where it catches the eye. But it must be carefully used so that the actions do not cross the limits of reality.

One thing you must understand that there is no need to apply all the above principles in animation. The onus should be on learning the basics and why. You may omit one or more of these principles at the time of real work.

Margaret is a blogger by profession. She loves writing on cellphonebeat and technology. Beside this she is fond of books. She recently did an article on gizmowatch. These days she is busy in writing an article on cellphonebeat.

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Where Does Your Site Rank In Google Organics?

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15 May 2012 / 0 Comments / in Downloads, News & Stuff, Web Design & Development/by Roger Cline

SEO SERP

SEO SERP is a great plug-in for Chrome. The plug-in allows a user to type in a keyword or phrase and check to see which position their website ranks in Google organics. This is a heck of a lot more efficient than clicking through the first 50 pages of results only to have missed your website listing on page 2. While none of these tools are 100% accurate, SEO SERP still gives you a pretty good idea where/if your site is listed.

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Recent Entries

  • Nature’s Color Palette
  • Saul Bass Poster Designs for The Shining
  • Messing Around With the Coolest Camera on Earth
  • Are your Social Media Posts Effective?
  • Logo Design for Bay Area Construction Firm
  • Understanding Web Design Principles
  • 6 Basic Rules of Design Composition
  • Guide to Selecting Better Marketing Images
  • Skyline ’63 : Free Stockphoto Collection
  • Smaller Images Out of PSD for Your Web Designs
  • Top Principles of Animation
  • Vectors Versus Bitmaps
  • Significant Others & Coping With Your Other Love (Photography)
  • Natural Camera Obscura & Pinhole Images
  • Always Uphold a Successful Company Image
  • New Identity Package, Finally Completed
  • Where Does Your Site Rank In Google Organics?
  • Sometimes Things Come Easy,
    Then There Are the “Other Times”
  • Maersk Line’s Logo by Acton Bjørn

Recent Projects

  • WEBSITE DESIGNApril 23, 2013, 10:29 pm
  • LOGO DESIGNAugust 9, 2012, 12:34 am
  • MARKETING COLLATERALApril 19, 2012, 8:41 pm
  • BROCHURE DESIGNFebruary 18, 2013, 7:09 pm
  • WEBSITE DESIGNApril 19, 2012, 1:18 am
  • LOGO DESIGNMarch 27, 2012, 8:56 pm
  • WEBSITE DESIGNMarch 27, 2012, 7:41 pm

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CLINE&CO DESIGN
PH: 530 392 3345

Auburn, CA 95603
(Sacramento, CA Area 95834)

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CLINE&CO Design is a multi-disciplinary graphic design and web design studio specializing in strategic brand, print, and web design services.

We are conveniently located in the Sacramento area less than two hours from San Francisco. We proudly operate our studio in a professional and resourceful manner providing our clients high quality design with proven and demonstrated results every time.
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